URBAN SHORE represents Hamburg life next to the Elbe: the authentic people. The ships. The busy harbour. Buildings with panoramic views. The beaches inside the city. The omnipresent water. It stands for a sense of home and wanderlust. For tradition and innovation. For something that is constantly in motion and yet still exudes tranquillity. 

Residential districts and tourist attractions lie along the Hamburg Elbe coast, where water and urban life meet: From HafenCity Hamburg with its newest landmark, the Elbphilharmonie, to the UNESCO world heritage site Speicherstadt, the world-renowned St. Pauli pier, the fish-market and the beaches in Ovelgönne and Blankenese. 

The southern bank of the Elbe shows the rough industrial romanticism of Hamburg Harbour and, together with Wilhelmsburg, Hamburg has Europe’s biggest river island, enlaced by remarkable waterways and forested areas.  In addition, there are countless exciting maritime events directly on the water or close to it:  classic events like the Hafengeburtstag (harbour birthday), romantic cruises during the Hamburg Cruise Days, musical highlights like the Elbjazz Festival and young, wild events like the art and music festival MS Dockville.