MSD Greece requested for an activation mechanism that would help the Greek Health Care Professionals (HCP) experience  and understand how it feels like to be a diabetic. 
The main goal was to raise awareness among HCP while at the same time to involve them rationally and emotionally with the diabetes disease.
Ogilvy Action Athens through a VR mask usage, created a unique 360o video  helping everyone participating in this activation,  to fully experience how is the life of a diabetic person.