MSD Greece requested for an activation mechanism that would help the Greek Health Care Professionals (HCP) experience and understand how it feels like to be a diabetic. The main goal was to raise awareness among HCP while at the same time to involve them rationally and emotionally with the diabetes disease. Ogilvy Action Athens through a VR mask usage, created a unique 360o video helping everyone participating in this activation, to fully experience how is the life of a diabetic person.