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MSD requested for an activation mechanism that would help the Greek Health Care Professionals (HCP) experience  and understand how it feels like to be a diabetic. 

The main goal was to raise awareness among HCP while at the same time to involve them rationally and emotionally with the diabetes disease.

OgilvyAction through a VR mask usage, created a unique 360o video  helping everyone participating in this activation,  to fully experience how is the life of a diabetic person.
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