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Feel the Hillclimb with Porsche & Goodwood Festival of Speed

Ride shotgun with one of two champion Porsche drivers as they thrash their specialised Porsche racing cars up the infamous Hillclimb course at Goodwood House. Sensum worked in partnership with Porsche and Goodwood Festival of Speed, for the festival's key exhibit, Future Lab.

These 360º experiences take you up the Hillclimb track while showing real-time data from our empathic AI technology: measuring the drivers' moment-by-moment emotional response to the track. The drivers wore Equivital sensor belts, recording heart rate, breathing rate, skin temperature and more. We used this data, combined with further contextual data about the vehicles and drive, to automatically derive real-time values for the drivers' stress levels.

This project served as a demonstration of how empathic AI (technology that can measure, understand and respond to human emotions and states) might be used in motor racing and, ultimately, in consumer mobility tech.

Learn more on our blog at www.sensum.co
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