Virtual Reality Changes How We Buy Things
(image by LondonDesignAdenga)
Marketing is about targeted exposure, reaching out to potential customers who might be interested in the products you are selling. It’s an important middle step between product and sales. We contemplate on questions like, ‘how should I market my product different and better than my competitors?’
Product A -> Marketing Idea (Product Image) -> Conversion to Sales
iPhone -> A Fashionable, Innovative Smartphone Design -> People Line Up at Apple Store for Hours
Nike Shoes -> Great Athlete’s First Choice -> Buy A Pair of Nike Before You Start Jogging Around the Neighborhood
Does Apple really make better smartphones than Samsung?
Does Nike really make better shoes than, let’s say, Addidas?
That’s up for debate. But we do know, presenting your product in an image that’s tailored to attract a targeted audience, simply works. Buying the latest iPhone is a statement that I’m caught up with the new smartphone trend; buying Nike basketball shoes is a statement that I care about the sport.
as a 7-year-long user of iPhone, I made the decision of switching to Huawei not too long ago. When I held the $900 new iPhone in my hand at the Apple Store, I thought, this simply did not worth $600 dollars more than the Huawei I tried a few days ago. So I ended up getting the Huawei phone.
In the end, nothing beats giving the real product a try,
because we get a better look in person, we get to really try the new features, and we actually know what it feels like to have it in our hands.
Product A -> Marketing Idea (Product Image) -> *Customer Comparing Products* -> Conversion to Sales
What if there’s no easy way, or simply impossible to try the product before purchase?
That’s the case for industries like Interior Design, Airlines, Wedding, Tourism, and some cases, Hospitality, and Real Estate… They are 1) bigger financial commitment. 2) Putting faith wholeheartedly in ads feels a bit unsafe. Hence, competition within these industries is driven more by reputation and reviews.
That’s where Virtual Reality technology comes in handy. It can fulfill a customer’s need to try out a product/service when the product/service is not readily available. And it can be done remotely!
Like how this real estate company is using VR to sell office buildings that are not even built yet:
Or how this travel agency is using 360° filming to attract travelers:
Or how this hotel is using 360° rendering to showcase its interior design:
Or how this Theme Park is advertising their horror adventure with a VR teaser:
Compared to all other forms of advertising, VR offers the closest experience to the real thing, assuring your potential customers ‘this is what we offer’.
A growing number of businesses have seen success in doing so, learn about: