Top 9 Creative Cases Where Universities Use Virtual Reality to Recruit Students and Assure Investors
Virtual reality is creating new ways for universities to recreate virtual classrooms, showcase student projects, and recruit students by integrating virtual tours into their admission marketing campaigns, or even secure investors’ confidence by presenting visualizations of which constructions their investments are funneled towards.
For those reasons, multiple universities and colleges have adopted VR in attracting more applicants, as well as maintaining stakeholder relationships.
Professor David Malan from Harvard University has successfully grown CS50 into Harvard’s most popular and biggest course with approximately 800 enrolled students, by integrating innovative technology into physical classroom pedagogy. The course is also hosted online at VeeR, iTunes U, edX, Coursera and YouTube.
CS50 sessions are recorded with a Nokia OZO, a premium 360 camera with a daunting $60,000 pricing. It blazes the trail for virtual classroom and by transitioning from flat media to immersive experiences, offers a brand new perspective on the future of teaching.
Academy of Art University, a privately owned for-profit art school in San Francisco, California, United States, creatively turns their VeeR channel to a portfolio of student projects.
The project shown below explores an individual’s quest into the possibilities future has in store for mankind.
The University of Miami (informally referred to as UM, U of M, or The U) is a private, nonsectarian research university in Coral Gables, Florida, United States. The university offers 116 undergraduate, 105 master’s, and 63 doctoral degree programs, of which 59 are research/scholarship and four professional areas of study.
In the 2017 U.S. News and World Report study of colleges and universities, UM is ranked the 44th best national university in the United States.
Georgia College (Georgia College & State University or GCSU) is a public liberal arts university in Milledgeville, Georgia, United States, with approximately 7,000 students. A member of the University System of Georgia, Georgia College was designated Georgia’s “Public Liberal Arts University” in 1996 by the Georgia Board of Regents.
Some even pushed their imagination further and created computer generated content to recreate a campus setting, such as Bates College:
Bates College is a private liberal arts college in Lewiston, Maine. It was founded by abolitionist statesmen and established with funds from industrialist and textile tycoon, Benjamin Bates. Bates is the oldest coeducational college in New England, the third oldest in the State of Maine, and the first to grant a degree to a woman in New England.
It provides undergraduate instruction in the humanities, social sciences, natural sciences, and engineering and offers joint undergraduate programs with Columbia University, Dartmouth College, and Washington University in St. Louis.
Florida Polytechnic University (Florida Poly) is a public university in Lakeland, Florida, United States. Created as an independent university in 2012, it is the newest of the twelve institutions in the State University System of Florida. It is the state’s only public polytechnic university, and focuses heavily on STEM education.
The institution originated as a branch campus of the University of South Florida, University of South Florida Lakeland, which opened in 1988. The State of Florida authorized a new campus in 2008, and renamed the school University of South Florida Polytechnic.
University College London (UCL) is a public research university in London, England, and a constituent college of the federal University of London. It is the third largest university in the United Kingdom by total enrollment and ranked as one of the top universities nationally and internationally.
Established in 1826 as London University by founders inspired by the radical ideas of Jeremy Bentham, UCL was the first university institution to be established in London, and the first in England to be entirely secular and to admit students regardless of their religion. UCL also makes the contested claims of being the third-oldest university in England and the first to admit women.
UCL ranks highly in national and international league tables and its graduates rank among the most employable in the world. There are at least 29 Nobel Prize winners and 3 Fields medalists amongst UCL’s alumni and current and former staff.
Bloomfield College is a four-year private liberal arts college located in Bloomfield, New Jersey. Bloomfield College is chartered by the State of New Jersey and accredited by the Middle States Association of Colleges and Schools. The college is related to the Presbyterian Church (U.S.A.) through the Synod of the Northeast and is a member of the Association of Presbyterian Colleges and Universities.
In a suburban residential community just 15 miles from New York City, the College attracts a geographically diverse resident and commuter population. The mission of Bloomfield College is to attain academic, personal, and professional excellence in a multicultural and global society.
University of Shanghai for Science and Technology (USST), founded in 1906, is a public university in Shanghai, People’s Republic of China. USST is a comprehensive university featuring six main disciplines (engineering, science, economics, management, literature and law).
USST is particularly strong in the fields of engineering, technology and management science. U.S. News & World Report Best Global University Ranking (2018) ranked USST 280th among Best Global Universities in Asia USNews ranking, 95th among Best Global Universities in China.
In truth, virtual reality has created way more possibilities than exciting its current community and engaging prospective students. It’s also a wonderful visualization tool that might see a massive market among donors and investors of academic institutes. Virtual viewings and 3D prototypings help investors decide if certain construction projects will offer sufficient reward, by being able to examine buildings and other forms of facility virtually that haven’t been built yet.
VR creates transparency between schools and its students as well as stakeholders, which pays back considerably in the long run.
Mina is a digital marketing strategist, content marketer, and editor-in-chief of the VeeR VR Blog. She specializes in feature shorts, tech news and product reviews.
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