How VR Is Shaping the Way Auto Brands and Shows Engage with the 21st Century Consumer

5 Dec , 2017 Case Studies,Others Mina Bradley

How VR Is Shaping the Way Auto Brands and Shows Engage with the 21st Century Consumer

Since it first emerged as a new medium, virtual reality has proven to have disruptive effects on the automobile industry. VR is increasingly being applied to interior design demos and test drives to showcase new features of car models.

As more automakers realize the immense opportunity VR advertising and marketing have on the auto industry, virtual reality might stand to revolutionize the traditional vehicle-purchasing process for customers.

The Mercedes-Benz E-Class is a range of executive cars manufactured by Mercedes-Benz in various engine and body configurations produced since 1993.

Historically, the E-Class is Mercedes-Benz’ best-selling model. Due to the E-Class’s size and durability, it has filled many market segments, from personal cars to frequently serving as taxis in European countries, as well special-purpose vehicles such as police or ambulance modifications.

The video analyzes new features of the E-Class model from an in-vehicle perspective to give you a closeup view.

The Mercedes-Benz C-Class is a line of compact executive cars produced by Daimler AG. Introduced in 1993 as a replacement for the 190 (W201) range, the C-Class was the smallest model in the marque’s line-up until the A-Class arrived in 1997. The Cabriolet (A205) was spawned from the latest generation C-Class (W205) that came out in 2014.

The Cadillac ATS is a four-door, five-passenger compact luxury sedan manufactured and marketed by Cadillac and developed at the General Motors Technical Center in Warren, Michigan.


The new-generation auto manufacturer and energy storage company started by Tony Stark’s real-life prototype, Elon Musk, the extraterrestrially inclined multi-billionaire who’s phenomenal with making cars, selling hats and burning cash.

Blowing money at the rate of $8,000 a minute and $480,000 an hour, Tesla just rolled out a new Roadster and Semi and broke the internet again with the Roadster’s unbelievable 0-60 mph in 1.9s acceleration. This is the future.

This video takes you for a spin on the Tesla Model S, the world’s first full-electronic premium sedan introduced in June 2012, which became the top selling electric car worldwide in 2015 and 2016.

Named after a famous breed of fighting bull, the Lamborghini Gallardo is a sports car line developed by Lamborghini from 2003 to 2013. It is Lamborghini’s best-selling model with 14,022 being built throughout its lifetime.

The Washington Auto Show (WAS) is an annual local auto show held in Washington, D.C. at the Walter E. Washington Convention Center usually in late January. It is listed as one of the top five auto shows in the US by the International Organization of Motor Vehicle Manufacturers, and one of the largest auto shows in North America, besides the North American International Auto Show in Detroit (NAIAS), the LA Auto Show, the New York International Auto Show (NYIAS) and the Chicago Auto Show. The event has evolved to emphasize and showcase the latest innovations in sustainable automotive technologies.

The North American International Auto Show (NAIAS) is an annual auto show held in Detroit, Michigan at Cobo Center, usually in January. It is also among the largest auto shows in North America.

The São Paulo International Motor Show is the biggest auto show in Latin America. The auto show takes place every two years in São Paulo, Brazil since 1960, and became an international event in 1990. The event is typically held between October and November.

The auto industry is facing multitudinous opportunities because of virtual reality, and we’re holding our breath for even more innovative uses of VR experiences.

What are some great case studies that you’ve observed that we haven’t included? Let us know in the comments below!

2 Responses

  1. King says:

    Very interesting. I guess I will be able to get this tech in a Carolla in about 20 years! xD

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